When building a brand, finding your target audience (not to be confused with your target market) is one of the most important steps you’ll ever...
Understanding Content Creation: The Basics
You’ve done it. You’ve come up with a new brand. You’ve read articles about finding your perfect niche, and you’ve been convinced that “err’body” does...
A Beginner’s Guide to Niche Marketing: The First Step in Building a Brand
You may have heard coaches and marketers tell you to focus on niche marketing, but what does that actually mean? Consider this: Do you keep...