As a part of an effort to establish and solidify Mighty’s brand tone of voice I concepted a fun campaign for the holiday season. I coordinated a photoshoot of all Mighty home office employees capturing fun and quirky headshots from each person.
Through the use of Photoshop, Premiere Pro, and After Effects I used the photography to create fun and memorable videos and social assets which were in alignment with Mighty’s current brand look, tone and aesthetic. This shoot effectively captured the “Mighty charm” that the brand wanted to be known for.
Results:
- 84% open rate for emails sent to Mighty customers that included the video and messaging
- 28% engagement across platforms for all holiday messaging
